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Strategies to Help in a Tough Economy

Our Economy may be in a slump, but that doesn’t mean our business has to be. Here are some important things to remember and to be consistent in doing to keep your business in the forefront, even in a tough economy.

• First, Build relationships this is the easiest and surest way to build your business in good and bad times. Here are three ways to do this:

  1. Network- this does cost a little bit for your lunch and gas, but what else would you be doing, everyone has to eat, why not make it a business expense and build relationships. Networking gets more results because future customers or referrals get to know and trust you as a person, not just an annoying phone call. But, if you network, be consistent, this will assure that when someone in that group does need your services or knows someone who needs your services you will be the one they call.

  2. Current Clients- keeping in touch with current customers and giving them top notch customer service, specials and more will help keep you in their eyes for future purchases.

  3. Current Clients plus their friends – keeping in touch with current clients not only assures they will come to you again, but if you treat them right they will refer you to friends. Maybe, even give them a special gift for referring a friend.

• Add a shopping cart to your website – In today’s economy; people want to shop online to save gas. So, add a shopping cart to your website to insure maximum sales and convenience. It is worth the investment in adding one to your website. This way you increase your customer database. Need help in setting up ways to get paid through the internet, contact Bill Wheeler, Wheeler Design & Multimedia at 407-370-0875 or  This e-mail address is being protected from spambots, you need JavaScript enabled to view it   for solutions on selling on the web.

• Press releases- Publications love to hear about things happening in the community. Have you done any community service with your company, rewarded an employee, hired someone new or been given an award? These are just a few topics that can get you in the newspapers, the radio or TV. Maybe your business has a public service announcement. Why not let the community know about this helpful tips and promote your business as well.

• Postcards-In tough times, this is the most effective and least expensive form of formal advertising. Keep it simple and eye catching and targeted to the best market for your business.

• Speaking- Speaking for the community or businesses for free can get you and your business in front of people. This is one way to advertise you and your business for free to a room full of people with results.

So don’t just sit at your desk and worry about the economy. Take a proactive approach and get in front of the people to keep your business in front. In a tough economy, business won’t just come to you…you need to find ways to keep your business in the spotlight. During tough times everyone is looking for help so, look at ways you can help your customers.

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